Course Curriculum
COURSE INTRODUCTION
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VIDEO SALES TRIFECTA BOOTCAMP
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after you enroll
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WELCOME
(8:18)
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DAY 1 WHAT IS THE SALES TRIFECTA
(36:57)
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DAY 2 CREATELY AND SPARK
(19:42)
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DAY 3 PRE PRODUCTION
(12:24)
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DAY 4 SOCIAL MEDIA THEORY DAY 1
(6:23)
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DAY 5 SOCIAL MEDIA THEORY DAY 2
(6:49)
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DAY 6 SOCIAL MEDIA SET UP & OPTIMIZATION
(19:12)
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DAY 7 SOAPBOX. STEP UP YOUR EMAIL GAME
(22:26)
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DAY 8 NETWORKING
(47:54)
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DAY 9. PRODUCTION DAY 1. LinkedIn LESSON
(7:58)
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DAY 10 PRODUCTION DAY & PREP QUESTIONS FOR YOUR TESTIMONIALS
(13:46)
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DAY 11 POST PRODUCTION AND CONTRACT LESSON
(13:50)
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DAY 12 POST PRODUCTION AND RETAINER LESSON
(14:16)
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DAY 13 UPLOADING YOUR VIDEOS
(16:02)
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DAY 14 DISCOVERY AND SALES PROCESS
(23:57)
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DAY 15 PRICING A TRIFECTA
(14:50)
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DAYS 16 - 19 PRODUCTION AND POST PRODUCTION
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DAY 20 UPLOAD TESTIMONIALS AND SALES PIPELINE TRAINING
(27:12)
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DAY 21 REVIEW AND SETTING UP DISCOVERY MEETINGS
(14:10)
Module 1. Videos That Business Will Pay Big Money For
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1.1 Brand Message Videos (BMV)
(9:35)
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1.2 Testimonial Videos
(12:56)
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1.3 Promo Videos
(10:12)
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1.4 Sales Trifecta
(10:17)
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1.5 Educational Course Videos
(9:29)
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1.6 Phone Sales Person Introduction Videos
(6:06)
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1.7 Live Stream Multicast Videos
(8:36)
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1.8 Process and Procedure Videos
(6:02)
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1.9 Recruiting Videos
(6:56)
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1.10 Safety Videos
(6:06)
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1.11 Political Videos
(5:11)
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1.12 Compliance Videos
(5:55)
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1.13 Morale Videos
(4:18)
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1.14 Product Videos
(6:02)
Module 2A. Facebook
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days
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after you enroll
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2.1A Facebook Business Manager Overview & Setup
(6:21)
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2.2A Creating New Pages & Requesting Access to Client Facebook Pages
(6:28)
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2.3A Requesting Access to Client Ad Accounts & Creating New Ad Accounts
(5:49)
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2.4A Facebook Page Optimization
(4:37)
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2.5A Facebook Pixel Overview & Setup
(7:02)
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2.6A Ads Manager Intro
(3:26)
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2.7A Facebook Ad Type Overview
(36:21)
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2.8A Targeting, Placement and Budget
(19:00)
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2.9A Creative and Copy
(18:20)
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2.10A Creating Ad Sets Using Campaign Budget Optimization
(10:35)
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2.11A How to Estimate Ad Spend
(7:21)
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2.12A Testing to Find Winning Campaigns
(16:00)
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2.13A Creating & Understanding Custom Conversions
(9:55)
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2.14A Retargeting Funnel Walkthrough
(11:27)
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2.15A Must Have Apps
(3:03)
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2.16A Dealing With Facebook Support
(5:45)
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2.17A Start to Finish Ad Creation Walkthrough
(17:44)
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2.18A How to Track and Report on KIPs (Key Performance Indicators)
(2:54)
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2.19A Exclusion Targeting (how to NOT target past/current customers etc)
(4:03)
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2.20A ios 14 Update Guide
(8:25)
Module 2B. Instagram
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days
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after you enroll
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2.1B Creating an Instagram Account
(1:14)
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2.2B Optimizing Your Page & Structuring Your Bio
(4:29)
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2.3B Switching to an Instagram Business Account
(3:58)
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2.4B Linking Your Instagram Page to Your Facebook Page & Cross Posting
(2:57)
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2.5B Strategic Content Creation
(3:18)
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2.6B Hashtag Research
(3:02)
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2.7B Instagram Stories
(7:27)
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2.8B Instagram Ads (coming soon!)
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2.9B Analytics (coming soon!)
Module 2C. Google
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after you enroll
Module 2D. YouTube
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Module 2E. Snapchat
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Module 2F. Chat Bots
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after you enroll
Module 2G. Email Marketing
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Module 2H. How To Audit a Prospect or Client's Website & Advertising Strategy
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MODULE 3 Lead Generation Through Networking
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after you enroll
Module 4 Online Lead Generation for your Business.
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after you enroll
Module 5 Business Owner Discovery Interview Library
Available in
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after you enroll
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BOUNUS MATERIAL. WHAT TO ASK IN A DISCOVERY INTERVIEW
(13:32)
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5.1 Interview with Adam Gibson Co Owner of Energy and Telecommunications Partners
(92:27)
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5.2 Interview with Clint Rarey District Manager of TriSmart Solar
(81:36)
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5.3 Interview with Dan Schweiterman. Owner of Regard Jewelry
(109:03)
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5.4 Scott Morris, Senior Partner at Morris Injury Law
(74:20)
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5.5 Owner of the Arogya Center
(84:35)
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5.6 Interview with Eddie Esparza, Co Owner of HIT Athletic
(78:55)
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5.7 Interview with Dawn Dantzler, Director of Marketing Tilson Homes
(115:51)
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5.8 Interview with Mike Jarman, CEO of TurboPass
(51:42)
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5.9 Interview with Doug Smith Owner of Jack's Mountain
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5.10 Interview with Jack Grimm, Owner of Securimax
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5.11 Interview with James Stockton, Sales Manager of A&W Roofing
MODULE 6 Discovery & Sales Guide
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MODULE 7 Flow Chart Downloads
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FREE PREVIEWS
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WHAT'S INCLUDED IN THE COURSE?
65+ Value Packed Video Tutorials
In this course, we show you how to find, close, and retain high paying video production clients using our proven Five Step formula. It's time to go from just another videographer to a Video Strategist.
Private Community & Mentorship
Upon enrollment, you will be given instant access to our private Facebook community and receive personal mentorship from our instructors and your peers.
Lifetime Access & Future Content
Enjoy instant access to our entire content library for LIFE. This includes ALL future content as the course grows. Also, our content will ALWAYS be to date as platforms change and new platforms emerge.
In this course you will...
- MODULE 1 Discover there are more videos than just a promo video. Learn the power of different video types, which industries need them and what they will pay to have them.
- MODULE 2 Learn how to use online platforms and campaigns to distribute the videos you create. Facebook, Google, Instagram, LinkedIn, MailChimp, KickStarter and several more. Having a video is great, but having a plan on how to use it will land you bigger clients.
- MODULE 3 Learn the secrets of networking, getting in front of decision makers, and how to use your extremely powerful business network to generate big ticket leads and sales for your business.
- MODULE 4 Learn how to set up your own online video strategy to market your company. We will teach you the tips and tricks to lead generate through a highly advanced online strategy. Let's get big ticket clients reaching out for your Real Deal Strategies.
- MODULE 5 The best part of this course. You will be given the SUPER POWER of knowing what people are thinking before you ever meet with them. We have interviewed CEO's, Marketing Directors, VP's of Business Development, etc in big industries. Industries like, Medical, Technology, High End Commercial and Residential Services, and Luxury Real Estate. They have given us insight that will help you land monster clients in their industries.
- MODULE 5 As if Module 5 could not be better. Haaaa, think again. We have broken down those interviews and have created advanced video strategies based on those conversations. Yes, we are going to show you those advanced strategies and teach you how to create them for your clients.
This course is not for the unmotivated. If you truly want to separate yourself from every other videographer, then you need to understand more than just how to film a video. If you are ready to stop pretending, we would love to have you in THE REAL DEAL VIDEO STRATEGIST CLUB.